New thinking after the 25th Jinjiang International Expo

The 25th Jinjiang International Fair has come to a close, but it has left a strong mark in the history of the footwear and sports industry development, and the impact and reflection it has caused have far-reaching implications for the future direction of the industry.

Judging by the achievements of the exhibition, the participation of 212,000 visitors and traders, a transaction value of 36.2 billion yuan and a growth rate of 15.6% show the strong attractiveness of the exhibition and the vigorous vitality of the industry. The theme of "injiang Creation, Connecting the World" runs through the whole process, and the full-industry chain exhibition from polyester chips to finished shoe sales shows the whole process, allowing world to see the complete and strong industrial supporting capacity of Jinjiang's footwear industry.

From a macro perspective of industrial development, Fujian Fuyu Technology Co., Ltd.'s participation is also a profound grasp of the future direction On the level of scientific and technological innovation, the concrete embodiment of new productive forces in the industry is worth thinking about by many enterprises. In the future, the network and technology will the core driving force for the sustainable development of Jinjiang footwear industry. From raw material research and development, intelligent production equipment to product function innovation, continuous investment in research and development the fundamental for enterprises to establish a foothold in the market. The industry as a whole also needs to rely on technology to achieve the transformation from traditional manufacturing to intelligent creation. the advantage of network development, a better spring will inevitably be ushered in.

In terms of market expansion, the expansion of the scale and influence of the "Belt and Road International Pavilion" has attracted the participation of associations and enterprises many countries and regions along the "Belt and Road", opening up new channels for Jinjiang's footwear industry to enter the international market. It is necessary to continue to international cooperation, deeply study the market demand in different regions, and precisely exert force in product design and marketing methods for major shoe consumption countries and regions such as the United States, Europe and India, to meet the local consumers' demand for quality, fashion, and individuality, and to promote the "Jin Product Going to Sea" to a higher level.

The trend of industry integration is also becoming increasingly apparent, with shoes becoming more closely integrated with sports, fashion, and culture. The trend of sports fashion and fashion is on the rise, and in the future, we can further explore the integration of sports and fashion, introduce more fashion elements and cultural IP, and create shoes and sports products with connotations and a sense of fashion.

The exhibition model also needs continuous innovation. This successful attempt of fully market-oriented business and exhibition has provided a direction for the future. In the future, should continue to optimize the market-oriented exhibition model, set up activities based on enterprise needs, introduce more globally renowned exhibition enterprises, and rely on their advanced concepts and resources to improve internationalization and professionalism of the exhibition, and create a grand event of the footwear and sports industry with global influence. Let the Jinjiang International Expo not only be a platform for achievements but also a guidepost for leading the future development of the industry.